This nationwide promotional campaign is Madeira's tactical response to the recent events of February 2010 and shows that the natural beauty and soul of the Madeira Islands remains unchanged.
The Archipelago will be promoted through a message consolidating the brand with the slogan "Madeira, Beautiful as Ever".
A number of well-known national personalities have donated their time to take part in this campaign, namely Roberta Medina, Maria José Valério, Luís Represas, Ricardo Carriço, Bibá Pitta and Serenella Andrade, raising awareness in the general population that the best way to show solidarity towards the Region is to spend holidays in the Madeira Islands.
The campaign in the domestic market will be making use of the following media: press, outdoor advertising, illuminated billboards, ATMs, radio and television.
The campaign image was created by the communications company YOUMIX in partnership with the studio Krypton Photo (photography of VIPs and post-production), Dizplay and Alfredo Brito (radio ads and voiceover) and Trix, Gideon Nel, Smiling and Frog Animation (TV ads), who all offered their services free of charge.
THANKS:
We are deeply grateful to all the partners who joined this project free of charge:

- YOUMIX - communications company campaign
- Dizplay and Alfredo Brito -radio ads and voiceover
- Krypton Photo - photography of VIPs and post-production
- Trix, Gideon Nel, and Smiling Frog Animation - TV ads

Special thanks to Maria José Valério, Roberta Medina, Serenella Andrade, Bibá Pitta, Luís Represas and Luís Ricardo Carriço.

Check out the attached media to find out more about this campaign.