This forms part of the promotional campaign for the tourist destination and has been adapted into a variety of languages for the principal tourist markets of interest to the regional economy, namely Austria, Germany, Denmark, Spain, Finland, France, Norway, the United Kingdom, Sweden and Switzerland. The campaign will make use of a variety of media such as television, radio, cinema, the press, the Internet, and billboards.
Consequently, the images of this campaign will be visible in 580 panels distributed throughout the London Underground, as well as in a 30-second television advert to be broadcast on Sky News and the Travel Channel, among other mediums. In this advert the people of Madeira express, with an "Obrigado", their gratitude to the visitors from around the world for continuing to visit the Madeira Islands, as this is the best way for them to help the destination.
The campaign was produced entirely free of charge by the Youmix communications agency and the advert was produced by Trix Film and directed by Gideon Nel, with graphic and audio production support from Smiling and Frog Animation. The photographer Henrique Seruca accompanied the filming of the advert and provided the images for billboards and the press.